Yunpin Enjoys Yao Fei's Cross border Journey: A Brilliant Chapter from Traditional Retail to Internet Entrepreneurship

In the ebb and flow of the business world, there are always some people who, with their unique insights and relentless efforts, write their own legends. Yao Fei, an outstanding entrepreneur who moved from the traditional retail industry to the Internet industry and eventually successfully founded Tianjin Yunpin Jixiang Technology Development Co., Ltd., is such a trendsetter of the times. His story is a vivid interpretation of courage, wisdom, innovation, and perseverance.
1、 Deeply cultivate tradition and lay the foundation
Back in 1999, when the Internet was not yet fully popularized and the traditional retail industry still dominated the market. Yao Fei, with a strong interest and keen intuition in the retail industry, entered this field full of challenges and opportunities. Through years of experience at Gome and RT Mart supermarkets, he not only gained a deep understanding of the operational mechanisms of the retail industry, but also accumulated rich practical experience in supply chain management, product procurement, market operations, and other areas. This experience, like a solid cornerstone, laid a solid foundation for his future cross-border transformation.

At Gome Electric, Yao Fei witnessed the rapid development and transformation of the home appliance retail industry, learned how to maintain sharp market insight in fierce market competition, and how to enhance the competitiveness of enterprises through refined operational management. At RT Mart Supermarket, he gained a deeper understanding of consumer demand and behavior patterns in the fast-moving consumer goods market, and mastered how to attract and retain customers by optimizing product structure and enhancing shopping experience. These valuable experiences have become an indispensable asset for him to start his own business in the Internet industry in the future.

In the 21st century, with the rapid development of Internet technology, the traditional retail industry has begun to face unprecedented challenges and impacts. However, for Yao Fei, this is a completely new opportunity. In 2009, he keenly captured the momentum of the booming development of the Internet industry and resolutely chose cross-border transformation. In the next few years, he successively served as an executive in famous enterprises such as Zhongshuo Shopping Group, JD, New Hope Liuhe, and was responsible for businesses in Internet retail, cross-border e-commerce and other fields. These experiences not only made him more familiar with the operation mode and business logic of the Internet industry, but also accumulated rich experience in Internet marketing, e-commerce operations, supply chain management, etc.
My work experience at JD.com is particularly noteworthy. As one of the leading companies in China's e-commerce industry, JD.com has won widespread praise for its strong supply chain system and high-quality customer service. Yao Fei deeply studied JD's operational model and management philosophy here, especially its innovative practices in supply chain management, logistics distribution, after-sales service, and other areas. These experiences provided important references and inspirations for him to establish Yunpin Jixiang and promote its rapid development in the future.
During Yao Fei's career journey, he was invited by renowned management scholar Chen Chunhua to serve as a senior executive at New Hope Liuhe, deeply involved in the company's operations and strategic planning. This experience not only significantly improved his strategic vision and business acumen, but also laid a solid foundation for his future entrepreneurial journey. In the experience of New Hope Liuhe, Yao Fei learned how to combine theory with practice. These valuable experiences directly and profoundly influenced his understanding and execution of company management, laying a solid management foundation for the rise of Yunpin Jixiang.
3、 On the road of entrepreneurship, forge ahead with determination
In 2019, after years of accumulation and precipitation, Yao Fei finally reached another peak in his career - founding Tianjin Yunpin Jixiang Technology Development Co., Ltd. As an emerging technology company, Yunpin Jixiang is committed to promoting the transformation and upgrading of the traditional retail industry by using the Internet and big data technology. Yao Fei deeply understands that in this ever-changing era, only continuous innovation can establish an invincible position. Therefore, he led the team to constantly explore and innovate, injecting new vitality and momentum into the traditional retail industry.
The core advantage of Yunpin Jixiang lies in its comprehensive service system. The company has established a comprehensive service system that includes supply chain commodity services, professional operation services, cutting-edge technology services, and precise market strategy planning, providing one-stop solutions for different customer groups. This service model not only meets the diverse needs of customers, but also enhances their operational efficiency and market competitiveness.
In terms of supply chain management, Yunpinjixiang has demonstrated extraordinary strength. The company operates nearly a hundred internationally renowned brands, builds high-quality warehouses, and purchases directly from the source to ensure the authenticity of its products. At the same time, the company strictly abides by international trade rules and imports goods through legal customs, ensuring the quality and safety of the goods. This strict quality control process has won widespread trust and praise from consumers.
Technological innovation is the inexhaustible driving force for the sustainable development of Yunpin Jixiang. The company's technical service center continuously explores and applies new technologies, improving the platform's operational efficiency and service quality through advanced techniques such as data analysis, intelligent recommendations, and user profiling. The application of these technologies not only optimizes product structure and improves user experience, but also helps companies to more accurately grasp market trends and formulate effective market strategies.
4、 Service first, win reputation
Under the leadership of Yao Fei, Yunpin Jixiang always adheres to the corporate spirit of "quality first, service foremost". The company is committed to providing consumers with an efficient and convenient shopping experience with the service tenet of "fast and reliable". Whether it is the timeliness of product delivery or the response speed of after-sales service, Yunpinjixiang strives to achieve the best. At the same time, the company also focuses on interacting and communicating with consumers, collecting feedback in a timely manner, continuously optimizing service processes, and improving customer satisfaction.
It is precisely this ultimate pursuit of service quality that has made Yunpinjixiang stand out in the fiercely competitive e-commerce market and win the trust and praise of consumers. Good brand reputation and word-of-mouth accumulation have brought a stable customer base to the company and provided strong support for its sustained development and growth.
5、 Looking to the future, continuing to write glory
Looking ahead to the future, Yao Fei and his Yun Pin Ji Xiang team will continue to uphold their original intention and innovate to create more value for consumers and partners. With the continuous development of the e-commerce industry and the increasing diversification of consumer demand, Yunpin Jixiang will continue to deepen cooperation with supply chain partners to expand more high-quality product resources; Simultaneously strengthening technology research and application to enhance the intelligence level and user experience of the platform; In addition, we will actively explore new business models and market opportunities to inject new vitality and momentum into the company's development.
Yao Fei's story tells us that in the rapidly changing era, only by daring to challenge oneself and constantly pursuing progress can we seize opportunities and realize the value of life. I believe that in the future, Yao Fei will continue to lead the Yunpin Jixiang team
Falling in love with bitter coffee:
I believe that in the days to come, Yao Fei will continue to lead the Yunpin Jixiang team to move forward and write even more brilliant chapters